you caN HAVE VEGAN INDIA! POSTS DELIVERED TO YOUR INBOX TOO! type your email id and click submit!

Tuesday, July 20, 2010

Toothpaste from ‘VICCO’ with the “Vegan” Label

Most toothpastes in the Indian market carry the label “Always 100% Vegetarian”. Products that declare are “vegetarian” or carry the ‘green’ vegetarian symbol are fast becoming the preferred choice of many Indians. The article, In sales and marketing strategies, vegetarian rocks from The Economic Times sums up the consumer movement towards vegetarian products quite fittingly.

However, a declaration of “vegetarian” does not seal the case; there is another side to the coin: Are the products vegan or cruelty-free as well? It is important that we ascertain the ‘cruelty-free’ status of the product before purchasing them. To do that, we need to ask, “Granted that the product does not contain ingredients extracted from other sentient beings by torturing them, nonetheless, is the product tested on them?”

In the case of oral care products, we found two companies, Amar and VICCO that satisfactorily answer the question of animal testing, and the usage of animal ingredients and animal byproducts that every vegan would like to know. While the direct sale of Amar cruelty-free toothpastes is restricted to the Western Region of the country, VICCO toothpastes have an All India presence. The VICCO Vajradanti toothpaste carries the 'green' vegetarian symbol as well as the declaration, “VICCO Is Not Tested on Animals. No Animal Ingredients.” (See below)

It helps to know that VICCO Vajradanti toothpaste is certified by Beauty Without Cruelty (BWC). This means that the Company has willingly disclosed the ingredients in its toothpaste and put them up for scrutiny; following which, the toothpaste has been certified as free from animal byproducts and animal ingredients, in addition to being free from animal testing. Besides, VICCO Vajradanti toothpaste has also received the PETA Proggy Award for 2005 for manufacturing “Vegan Paste”.

Availability: VICCO Vajradanti toothpaste is available all over India as well as in Mauritius and the SAARC countries. For any further consumer related query you can write to

Endnote: Here’s an informative article titled, Vegan Toothpaste? But I Thought All Toothpastes Were Vegan! that explains just what is wrong with testing the toothpaste’s suitability (for humans) on animals. You can click the name of this article to learn more.

Ask the experimenters why they experiment on animals, and the answer is: 'Because the animals are like us.' Ask the experimenters why it is morally okay to experiment on animals, and the answer is: 'Because the animals are not like us.' Animal experimentation rests on a logical contradiction.” ~Charles R. Magel, Professor of Philosophy and Ethics~

For products not tested on animals reviewed in this blog, you can click this link.


  1. I've been using Ajanta Toothpaste since always..they too are 100% vegan (no animal byproducts) and cruelty-free. -

  2. @Ramu kaka: Thank you for the information. Did not find any declaration about Ajanta's policy on animal testing in the link you have pasted. This is the other condition for any product to be decreed "cruelty-free": that the Company should not have used animals to test product suitability on humans. Do let us know if you have any clue on Ajanta's animal testing policies.


Ahimsa Paramo Dharmaha! Non-violence supersedes all other duties! This blog is work-in-progress to make the Earth a little less violent. Are you on the same task as well? Best wishes to you and thank you for reading this post. Do feel free to type in and share any information that you think might be significant to this story.

Note: Only a member of this blog may post a comment.