Most toothpastes in the Indian market carry the label “Always 100% Vegetarian”. Products that declare are “vegetarian” or carry the ‘green’ vegetarian symbol are fast becoming the preferred choice of many Indians. The article, In sales and marketing strategies, vegetarian rocks from The Economic Times sums up the consumer movement towards vegetarian products quite fittingly.
However, a declaration of “vegetarian” does not seal the case; there is another side to the coin: Are the products vegan or cruelty-free as well? It is important that we ascertain the ‘cruelty-free’ status of the product before purchasing them. To do that, we need to ask, “Granted that the product does not contain ingredients extracted from other sentient beings by torturing them, nonetheless, is the product tested on them?”
In the case of oral care products, we found two companies, Amar and VICCO that satisfactorily answer the question of animal testing, and the usage of animal ingredients and animal byproducts that every vegan would like to know. While the direct sale of Amar cruelty-free toothpastes is restricted to the Western Region of the country, VICCO toothpastes have an All India presence. The VICCO Vajradanti toothpaste carries the 'green' vegetarian symbol as well as the declaration, “VICCO Is Not Tested on Animals. No Animal Ingredients.” (See below)
It helps to know that VICCO Vajradanti toothpaste is certified by Beauty Without Cruelty (BWC). This means that the Company has willingly disclosed the ingredients in its toothpaste and put them up for scrutiny; following which, the toothpaste has been certified as free from animal byproducts and animal ingredients, in addition to being free from animal testing. Besides, VICCO Vajradanti toothpaste has also received the PETA Proggy Award for 2005 for manufacturing “Vegan Paste”.
Availability: VICCO Vajradanti toothpaste is available all over India as well as in Mauritius and the SAARC countries. For any further consumer related query you can write to email@example.com.
Endnote: Here’s an informative article titled, Vegan Toothpaste? But I Thought All Toothpastes Were Vegan! that explains just what is wrong with testing the toothpaste’s suitability (for humans) on animals. You can click the name of this article to learn more.
“Ask the experimenters why they experiment on animals, and the answer is: 'Because the animals are like us.' Ask the experimenters why it is morally okay to experiment on animals, and the answer is: 'Because the animals are not like us.' Animal experimentation rests on a logical contradiction.” ~Charles R. Magel, Professor of Philosophy and Ethics~
For products not tested on animals reviewed in this blog, you can click this link.