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Monday, May 17, 2010

Campaign Against Animal Testing by ‘LUSH Fresh Handmade Cosmetics’


Dear Readers,

This is to share that LUSH Fresh Handmade Cosmetics is launching an awareness campaign against animal testing titled, “Against Animal Testing” in the forthcoming weekend. The campaign will have the LUSH staff perform skits where the LUSH bunnies will ‘test’ on customers. A role reversal of sorts, this is an attempt to educate consumers on going cruelty-free. Please find the details of the campaign below.

Date of the Campaign: 21/May to 23/May, 2010

Time: 12noon to 3pm

Venue: All 12 LUSH stores across 6 cities in India: Ahmedabad, Bangalore, Delhi, Hyderabad, Kolkata, and Mumbai. Please click here for the complete address of all the LUSH stores.

Please contact Ms. Saroj Maria Joseph, Manager–PR, LUSH @ saroj.joseph@amaltas.in if you wish to participate in the campaign in any way.


Are you cruelty-free?
(Condensed from the LUSH Press Release)

Picture this: animals in hugely cramped quarters, often about three rabbits in a half foot by one foot cage living in piles of their own excrement. These animals are then partly shaved and have chemicals rubbed on their skin. Chemicals often burn and cause blisters or open wounds. Often the animals are left blind and sometimes get wounds that do not heal. After this torture, the animals are loaded into vehicles, roughly handled and transported, and later, killed. 

The irony is that testing on animals only proves whether or not a particular substance is harmful for animals, not humans. No one benefits from animal testing. Testing on animals does not provide us either safe chemicals or safe products. It is an abysmal act of cruelty bringing misery to the millions of animals who are tortured and killed.

It is estimated that annually roughly 50 to 100 million animals are used for testing. The estimated rise in animals used for testing since 2007 is 3,583,223.


Let us all pledge to go cruelty-free as much as we can! Let us consider changing to brands that care for animals! We hope you can join the LUSH campaign and mobilize more people to spread awareness against animal testing.

You might also want to read our last story on LUSH by clicking here.

“Ask the experimenters why they experiment on animals, and the answer is: ‘Because the animals are like us.’ Ask the experimenters why it is morally okay to experiment on animals, and the answer is: ‘Because the animals are not like us.’ Animal experimentation rests on a logical contradiction.” ~Charles R. Magel, Professor of Philosophy and Ethics~

For vegan/cruelty-free cosmetics reviewed in this blog, you can click this link.

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