For more vegan/cruelty-free cosmetics in India reviewed in this blog, you can click here.
During one research session for this site, as we idly wished and hoped for our country people to become more open to new ideas and ideologies this New Year, the word ‘Tathaastu’ came floating out of the virtual space. ‘Tathaastu’, the Sanskrit word for the phrase ‘So Be It’, was a lovely way to repose faith in the higher wisdom of the Universe.
The brand, philosophy, and stand against animal testing
Behind the name, ‘Tathaastu’ is an environment-friendly and ethical natural wellness brand. The core philosophy of Tathaastu is to cure in a holistic manner taking into account both personal as well as environmental wellness. All Tathaastu products are biodegradable, recyclable, do not contain chemicals, and are not tested on animals. All Tathaastu products carry the ‘not tested on animals’ stamp. What’s more, Tathaastu also ensures that vendors conform to the Brand’s strict norms regarding animal testing and other environment preservation guidelines.
Tathaastu’s Vegan line for women
About 85% of Tathaastu’s products are Vegan and the rest vegetarian. The Vegan products do not contain ingredients such as animal milk and animal milk derivatives, honey, beewax, lanolin, eggs, and non-vegan glycerin. Some prominent Vegan ingredients that the products do contain are powders such as from neem, tulsi, and sandalwood; oils such as from almond, avocado, safflower, castor, jojoba, rosehip, macadamia, hazelnut, apricot etc.; gel from aloe vera; and spices.
You are likely to find every imaginable wellness product at Tathaastu. Here is a list of the Vegan products as provided by the Company.
Tathaastu’s Vegan line for men
- Acne treatments
- Bath oil: hot summer`s day
- Bath salts: eucalyptus, lavender bubble, summer rose
- Blends: bliss, insomnia, new beginning, romance, soothing, spicy, sweetly-sensual, invigorate, warming, winter, relaxing woody
- Body deos: floral, minty
- Body oils: citrus bliss, relaxing, sugar & spice
- Body scrubs: rice & orange, yummy chocolate
- Bubble baths: geranium & orange, sensual
- Cleansers: anti ageing, combination skin, normal skin
- Day creams: combination, normal, wrinkles away
- Elixirs: geranium, neroli, rose
- Eye range: lavender eye serum, under eye cream
- Face masks (clay): anti ageing, combination skin, normal skin
- Face masks (others): acne & blemished skin, oily skin
- Face mists: monsoon, rain shower, waterfall
- Face serums: anti ageing, rose, vitamin e
- Face washes: almond, aloe, neem, saffron
- Foot soak: fresh feet
- Gift packs: rejuvenation, stimulation, toning
- Hair oils: dandruff, hair fall, tonic
- Last rinse: dandruff, hair fall, normal
- Massage balms: detoxify, uplifting
- Massage oils: aches & pains, aphrodisiac, relaxing
- Rituals: for dry skin, oily skin, sensitive skin
- Roll-ons: head ache, memory & concentration, nasal decongestion, sleeplessness
- Shampoos: dandruff, hair fall, normal
- Shower gels: beautiful, lavender, romance
- Sun coolers: citrus ice cooling spray, coconut & aloe body oil, peppermint pick me up
Tathaastu does not disappoint the men. Here are the Vegan products from the men's line.
Where and how to purchase Tathaastu products
- Body deo: men
- Bubble bath: men
- Day cream: for dry skin and oily skin
- Eau de cologne
- Eau de toilette
- Face wash: men
- Shaving gel
- Shower gel: cinnamon & musk, men
Tathaastu has an exclusive outlet in Delhi and retail tie-ups in Gurgaon, Kolkata, and Mumbai. You can click here for the addresses of the outlets. You can also purchase the products online. You will need to login to Tathaastu’s website, choose the desired products, and make the online payment. The products will be shipped to you within the specified period.
Looking into the future
There is no doubt that Tathaastu products are going places as we can see from the media coverage here. What are the Brand’s future plans? Explains Anjali Sharma from Tathaastu:
“We are seeing a lot of awareness amongst consumers regarding the benefits of using natural wellness products as compared to synthetic beauty products, not only in the metros but also in tier two cities. This is very encouraging. We have a very dynamic growth planned for India with outlets coming up in many other cities, especially at the International airport terminals.”In conclusion
Tathaastu’s commitment to making personal wellness products available by ensuring optimal environmental wellness, (this includes the Company's strong stand against animal testing and the usage of mostly plant-based ingredients) makes it an ethical choice for many people. The Brand demonstrates that you can enjoy the luxuries of life, indulge yourself in exotics, and look beautiful by causing least possible damage to the environment.
“Every year tens of thousands of animals suffer and die in laboratory tests of cosmetics and household products... despite the fact that the test results do not help prevent or treat accidental or purposeful misuse of the products. Please join me in using your voice for those whose cries are forever sealed behind the laboratory doors. ” ~Woody Harrelson, Actor~
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